Thursday, 20 February 2014

6 roadmaps to plot growth of local automotive industry


LESS than three weeks after the launch of the National Automotive Policy (NAP) 2014, the NAP 2014 Roadmap was unveiled by the International Trade and Industry Ministry (Miti) on February 6.

Comprising six separate blueprints, the documents are to complement the execution of the NAP 2014. These roadmaps are to serve as guidelines to achieve the transformation objectives of the local automotive industry, and were developed in parallel with the NAP 2014.

Information gathered during the numerous consultation exercises between the ministry, the Malaysia Automotive Institute (MAI) and stakeholders towards the formulation of the NAP 2014 serves as inputs for the development of all the roadmaps. It is pleasing to put on record that the roadmaps were developed without the appointment of a consultant nor any budget allocation by the ministry.

The roadmaps were co-developed in-house by staff from both the ministry and MAI.

The ministry will be responsible for the implementation and supervision of the roadmaps. On the other hand, MAI shall act as the agency to coordinate, implement and monitor the proposed programmes.

Apart from serving as guidelines for automotive stakeholders and other related parties, such as institutions of higher learning, training organisations, R&D institutions and related government departments, each roadmap is a platform for further discussion in order to establish more ideas, programmes and initiatives.

The roadmaps would be dynamic and subject to continuous review as the local automotive industry develops further.

In this respect, MAI will undertake to meet all stakeholders in a series of roadshows to brief them on the roadmaps and gather more feedback for the enhancement of the automotive ecosystem.

The Malaysia Automotive Technology Roadmap contains plans for the development of green technologies required to venture into energy-efficient vehicle (EEV) production, as envisioned by the NAP 2014.

This roadmap includes guidelines towards the rationalization of the industry in achieving an environment-friendly supply value chain, enhancing competitiveness and ensuring the industry's sustainability.

The Malaysia Automotive Supply Chain Development Roadmap aims to continuously enhance the components and spare parts manufacturers' competitiveness, especially their efficiency and operational effectiveness.

The roadmap consists of measures to improve quality, operational and business management systems, as well as increase capability in the areas of testing and validation.

The Malaysia Automotive Human Capital Development Roadmap outlines a continuous plan towards developing a competent workforce at every level within the automotive industry.

This roadmap also includes plans to develop a "specifically skilled" workforce in the areas of automated production of components for hybrid cars as well as engine and transmissions.

This will assist in reducing the dependency on less-skilled foreign workers and raise more skilled workers with high-incomes locally. The importance of human capital development cannot be undervalued.

In this sense, MAI will play a key role in collaborating with industry players, public and private institutes of higher learning and training institutions.

In the aftermarket sector, special attentions are given towards the automotive parts and components recycling .

The Malaysia Automotive Remanufacturing Roadmap outlines criteria of remanufacturing as well as the standards and best practices that will be used by the local industry players in transforming Malaysia into the hub for automotive remanufacturing activities.

In addition, the roadmap introduces measures to optimize recyclability and recoverability levels of used components in order to support the government's aspiration to "green" the overall supply value chain of the local automotive industry.

Another focus within the aftermarket sector is the Development of Automotive Authorized Treatment Facilities (ATF) Framework, which shall serves as a guideline to transform the automotive aftermarket businesses in relation to efforts in developing a green and sustainable automotive industry within the sales, service, spare parts and repair activities.

The Bumiputera Development Roadmap details out activities related to technology development, human capital and supply chain to increase the competitiveness of Bumiputera's companies within the automotive industry.

The roadmaps will be subject to periodical reviews to ensure the NAP 2014 achieves its vision of making Malaysia the regional EEV hub.
http://mai.org.my/v3/index.php?option=com_k2&view=item&id=101:6-roadmaps-to-plot-growth-of-local-automotive-industry

Wednesday, 19 February 2014

Transformasi Sektor Selepas Jualan


Sektor lepas jualan di dalam ekosistem perindustrian automotif adalah amat penting bagi mewujudkan suasana perniagaan dan mempertingkatkan ekonomi tempatan. Sektor ini mampu menyediakan sejumlah 250,000 peluang pekerjaan di samping menyumbang penjanaan pendapatan dalam negara sebesar RM28.5 bilion

Skop perniagaan dalam sektor ini adalah luas, antara lain merangkumi aktiviti pengilangan komponen baharu baik pulih kenderaaan, pengilangan semula komponen terpakai, agihan pasaran, pemasangan komponen ganti dan aksesori kenderaan.

Adalah dijangkakan sejumlah 22.7juta kenderaan dimiliki rakyat Malaysia pada tahun 2020. Perhitungan ini dibuat berlandaskan kenderaan yang dimiliki kini berjumlah 2.8juta kenderaan berusia kurang darilima tahun sedang dimiliki pengguna, 2.4juta pula kenderaan berumur antara lima hingga 10 tahun. Sementara itu 1.8 juta pula dalam lingkungan umur antara 10 hingga 15 tahun dan selebihnya 3.3 juta berumur lebih dari 15 tahun.

Menyedari hakikat betapa pentingnya sektor lepas jualan automotif kepada ekonomi tempatan, Dasar Automotif  Nasional (DAN2014) memberikan penekanan untuk mempertingkatkan keupayaan perkhidmatan sektor ini. Penekanan akan ditumpukan kepada pengurursan kos yang lebih terbuka serta meningkatkan kemampuan kerja baik pulih kenderaan dan servis yang mana perkhidmatan diberikan dengan mengikut prosedur betul dan diselenggarakan mekanik terlatih. Disamping itu komponen ganti yang digunakan harus mengikut spesifikasi dan piawaian ditetapkan.

Lebih penting lagi transformasi selepas jualan ini akan memberikan fokus lebih kepada sudut keselamatan pengguna dari segi komponen ganti kenderaan baharu mahu pun yang dikilang semula, akan diuji mengikut piawaian keselamatan yang bakal ditetapkan . Ini akan dipromosi dan dilaksanakan secara berperingkat termasuk perlaksanaan polisi-polisi akhir hayat kenderaan (end-of-life vehicle, atau ELV) dan pemeriksaan kenderaan kenderaan berkala.

DAN 2014 juga menjangka perlunya kajian semula arah tuju dan rangka kerja sektor ini bagi membantu perusahaan automotif tempatan menghadapi cabaran masa depan khusus dari aspek-aspek; globalisai, liberalisasi ekonomi, kemajuan teknologi, perubahan cita rasa dan tuntutan pengguna yang sentiasa akan meningkat. Maka para pengusaha dalam sektor lepas jualan ini harus bersedia membuat perubahan untuk meningkatkan daya saing dan daya tahan masing-masing.

Justeru hala tuju lepas jualan yang didokumentasikan akan memberikan fokus kepada lima agenda.

Agenda pertama ialah membangunkan kemampuan dan meningkatkan keupayaan para pekerja, metodologi pekerjaan, penerapan menggunakan perkakas dan peralatan yang betul dan menggunakan komponen yang menepati piawaian ditetapkan.

Keutamaan akan diberikan kepada peningkatan kecekapan pembaikan dan baik pulih kenderaan yang akan menentukan kerja-kerja yang dijalankan dengan betul dan selamat. Salah satu program yang sudah dilaksanakan baik tujuan ini ialah memberi pengiktirafan dan persijilan kepada para pekerja dalam sektor lepas jualan ini yang telah mempunyai rekod perkhidmatan minima yang ditetapkan dan mampu membuktikan kecekapan sejajar dengan keperluan persijilan dibawah skim National Occupational Skills Standards (NOSS) kelolaan Kementerian Sumber Manusia.

Kedua ialah memberi fokus ke arah mempromosikan kegunaan komponen yang mendapat piawaian ditetapkan, di samping menepati ciri-ciri kualiti, keselamatan dan spesifikasi penting bagi menetukan keselamatan kenderaan yang dibaik pulih. Pemeriksaan kenderaan menerusi skim  Vehicle Type Approval (VTA) akan dipromosi agar komponen-komponen digunakan menepati piawaian . MAlaysia akan mengguna pakai piawaian keselamatan Unece di mana penyesuaian ke dalam piawaian tempatan MS akan dilaksanakan. Ini bertujuan supaya hasil ujian VTA ke atas dapat diterima oleh sistem kualiti tempatan.

Ketiga adalah memberi perhatian terhadap industri pengeluaran komponen terpakai supaya hasil keluaran dapat menepati keperluan piawaian perkhidmatan pembaikan dan baik pulih kenderaan. Bagi mencapai matlamat ini penekanan adalah diberikan melalui konsep menghijaukan industri automotif yang mana industri-industri kitar semula dan pengilangan semula automotif akan mengamalkan prosedur 3R Reduce, Reuse, Recycle) yang dipraktikkan negara maju seperti Jepun dan Eropah.

Selain itu, kenderaan yang layak digunakan telah menjadi lebih penting dari masa lalu disebabkan keselamatan pengguna dan pemeliharaan alam sekitar kenderaan sekarang ditentukan oleh teknologi kenderaan itu sendiri, bukan lagi bergantung pada kecekapan pemandu dalam mengurangkan kesilapan manusia dan kemalangan.

Kajian menunjukkan jumlah kemalangan di jalan raya adalah disebabkan masalah teknikal dan 80 peratus darinya adalah kenderaan telah berumur. Justeru, agenda keempat akan memberikan fokus mempromosi kepentingan amalan pemeriksaan dan dilaksanakan pada setiap kenderaan telah berumur. Justeru, agenda keempat akan memberikan fokus mempromosi kepentingan amalan pemeriksaan dan dilaksanakan pada setiap kenderaan mengikut skala sesuai oleh pengguna jalan raya.

Agenda terakhir mempromosikan amalan terbaik dalam pengurusan aktiviti ELV yang dibahagikan kepada dua ketogori: ELV semula jadi dan ELV pramatang. Kenderaan tua yang telah tamat kegunaannya disebabkan oleh haus dan hakisan pada sejumlah besar komponen dikategorikan sebagai ELV semula jadi, sementara ELV pramatang pula adalah kenderaan yang masih baharu, telah mengalami kemalangan di jalan raya dan tidak lagi sesuai dibaik pulih dari sudut ekonomi atau teknikal.

Dalam usaha menghijaukan aktiviti-aktiviti sektor lepas jualan automotif ini,DAN 2014 juga mendukung usaha mentransformasikan amalan-amalan untuk mengatasi masalah keperluan bekalan komponen dan pencemaran alam sekitar dengan memperkenalkan polisi-polisi sesuai bagi mengurus perjalanan aktiviti-aktiviti 3R, pengilangan semula, ELV dan VTA yang mana kesemuanya mempunyai implikasi ke atas keselamatan kenderaan dan pengguna di jalan raya.
http://mai.org.my/v3/index.php?option=com_k2&view=item&id=108:transformasi-sektor-selepas-jualan-2

Sunday, 9 February 2014

Automotive ecosystem plays vital role


THE early Malaysian industrial master plan was comprehensive, where projects were implemented within the realm of an industrialization ecosystem familiar to all industrialized countries.

Upstream projects such as Perwaja Steel and many petrochemical establishments in the east coast were to cater for the raw materials needs of the middle stream and downstream industrial activities.

The success of the automotive industry then has given the nation hope for the supporting upstream and the middle stream industries such as large foundries, forgers, large molds and diemakers and sheet metal producing mills to develop.

The development of these supporting upstream and middle stream sectors of the industrialization ecosystem are important for Malaysia to venture into other downstream industrial endeavors such as shipbuilding, aerospace and military hardware, and thus move the nation towards an industrialized country status.

Thirty years have passed and some unfavorable episodes, currency crisis for one, have led to the fizzling of the Malaysian industrialization ecosystem. Perwaja now remains as a major construction steel producer with little engineering steel being produced, while the middle stream industries have virtually retarded the industrial linkages needed for Malaysia's industrialization process.

In cognizance of the broken supportive linkages within the Malaysian industrial scenario, the NAP 2014 has re-examined alternatives available to remain productive and competitive within the automotive ecosystem.

Special focus is given by the NAP 2014 on crucial supportive sectors outside the automotive ecosystem, especially middle stream activities.

These engineering activities are crucial to the automotive industry and should these inputs continue to be imported, local parts and components will be rendered less competitive cost-wise.

The automotive ecosystem comprises original equipment manufacturers (OEMs) as the key players contributing towards producing end products for the market. The OEMs lead design activities by conceptualizing and visualizing new vehicle models as well as finalizing vehicle specifications.

It is customary that the OEMs themselves are involved in producing the body panels within their own establishments where they would have total control over production. In so doing, support for huge press dies fabrications and supply of steels sheet are crucial, while jigs and fixtures, automation and robotics are hardware needed in the assembly lines.

Continuous importation of these middle stream inputs will prove to be unfavorable, especially towards cost-reduction exercises.

Engine and transmission assembly are also the main activities in most of the OEMs, primarily due to design ownership of the power train. Except for special reasons, engine assemblies are contracted out to engine-manufacturing specialists.

The vendor community within the automotive ecosystem, in turn, supports the parts and components requirements by the OEMs, and are generally involved in the design and development of the parts and components, meeting the specifications stipulated by OEMs.

Fundamentally, the vendors are divided into four groups: Body and interior, power train, electrical and electronics and miscellaneous parts and components suppliers.

Flooring and insulation, interior fittings, dashboard and accessories, seats and upholstery are examples supplied by body and interior vendors. Power train vendors, on the other hand, supply engine components and parts, braking systems, exhaust systems, cooling systems, fuel systems, suspension and steering systems and transmission systems. Wire harness, battery, gauges and meters, ignition systems, lighting and signalling gadgets, sensors, charging systems and switches are supplied by the electrical and electronics group of vendors.

Parts such as wheels and tires, airbag modules, alarm systems, central locking systems, engine computerized management and control systems and assisted braking systems are supplied by the miscellaneous category of vendors.

Automotive manufacturing management now demands that vendors reorganize following the tier supply concept.

A typical example is a dashboard manufacturer. While the vendor itself is the dashboard manufacturer, at the end of its production line all the other "child parts" such as metering instruments, electronic gadgets, ventilation ducting, entertainment gadgets, etc, are assembled into the dashboards prior to dispatching to the OEMs.

The dashboard manufacturer is now classified as Tier 1 vendor while the components suppliers are in the Tier 2 and Tier 3 categories.

Once the vehicles enter the market place, the aftermarket community within the automotive ecosystem supports the vehicles' operations, providing safe and convenient mobility.

The automotive ecosystem is also supported by external organisations such financial institutions, insurance agencies, testing centers, engineering establishments and R&D organisations operating independently or in affiliation with OEMs, vendors and the aftermarket community.

Successful implementation of the NAP 2014 will enhance the competitiveness and business volume of the entire automotive ecosystem and indirectly encourage the advancement of middle stream industries, and perhaps upstream activities too, which are needed to further push the country's industrialization.
http://mai.org.my/v3/index.php?option=com_k2&view=item&id=98:automotive-ecosystem-plays-vital-role