At the end of this month, the nation will again be able for themselves the latest technology offerings by the automotive indusry.
The MAlaysia Autoshow 2018 will provide visitors a glimpse into the future and how the automotive industry plans to take the world head on to be a globally competitive player in transportation, more specifically in mobility.
The show, which again be held at the Malaysia Agro Exposition Park Serdang (MAEPS), will open its doors to the public from April 26 to 29.
Last year’s move to the larger exhibition space in MAEPS proved to be a right decision for the event, as the 2017 edition showcased an experiences rarely seen in international motor shows, even the likes of Geneva, Tokyo or Paris.
Malaysia’s perfect weather, coupled with vast and luscious greenery surrounding the MAEPS grounds provided a perfect setting for more than 250,000 visitors last year.
While the halls exhibited the latest car models, the outdoor grounds allowed for longer test drives, various 4x4 and off-road experiences and karting challenges for visitors of all ages.
The Malaysia Autoshow this year will feature all attractions showcased last year, but will take its next step – a central location for Malaysians to understand and see what the future automotive industry will be like.
One of the attractions this year will be the Intelligent Mobility Experience (IMEX). To be located in Hall D, it will showcase latest technologies in future mobility.
As we inch closer towards the future, technologiest, products, support structures, manufacturing and after sales will also change.
Technology disruptions are perhaps the most challenging comprehension exercises to implement, especially at a nationwide level. The IMEX serves as a physical structure for visitors to experience the mobility elements.
There will be virtual and augmented reality zones, smart factory displays, smart mobility exhibitions, and the chance to speak directly to experts and learn more about the technology and opportunities that are in store in the near future.
At the same time, the public will be able to understand how the connectivity of vehicles will impact consumer lifestyles in the future.
More than 100 models will be displayed at the auto show halls and will continue to include the latest Energy Efficient Vehicles (EEVs) as part of Malaysia’s drive to become a regional EEV hub.
These latest models are not only more energy efficient but also includes latest safety features. Many original equipment manufacturers will display features that include autonomous emergency braking, lane departure assist technology and adaptive cruise control, and visitors can experience them first-hand.
The long test drive track - a 3km stretch that allows visitors to truly experience the cars on display - which will be a permanent feature at the MAlaysia Autoshow, will again be a "one-of-kind" experience for visitors.
This is just the tip of the iceberg of what’s in store for visitors at the malaysia Autoshow 2018.
Whether you are a first timer or a returning visitor, rest assured you will find the auto show to serve as an important component towards global competitiveness.
The Malaysian automotive industry not only requires the participation of industry players, government bodies or academia, but also must have "buy-in" support from all Malaysians.
Public participation and awareness on energy efficiency, mobility technology and safety is a prime mover of industry demand, and it is only fair for all Malaysians to experience the industry’s capabilities and aspirations first hand.
It is for this reason that the theme for the Malaysia Autoshow 2018 is a “360 Degree Mobility Experience”.
Find out more at the Malaysia Autoshow website (www.autoshow.com.my) or Malaysia Automotive Institutes portals.
The writer is the chief executive officer of Malaysia Automotive Institute.