• Madani Sahari

Sales Environment Completes NAP 2014 Framework

THE turn of global events in the past year will become an interesting subject of study and forecasting in the years to come.

This year, the world was rocked by the United Kingdom populace's consent to Brexit, triggering the process of the UK's withdrawal from the European Union.

Apart from impacts to the UK itself, the EU will lose a major contributor to its budget, as well as a precedence for more potential withdrawals from the two-decade-old regional block.

Against all odds, last week the United States created history by voting in a president-elect with first-time experience in government ad-ministration. Countless theories were offered to understand such a shift in American politics.

Although it is still too soon to predict the course of economic policy and governance of these global giants, it is important to note that as a sign of change to come and the acknowledgement of arising opportunities as a result of this wave of change.

These recent developments have demonstrated that perceptions towards the globalised economy have surpassed rules of conventional wisdom, moving into an era where the competitiveness of players will centre around solid analytics of the vast information available, while never forgetting the fundamental building blocks that allow quick adaptation to change in global trends.

As a relatively smaller player within the global automotive industry, it is key that sensitivity towards global shifts is developed within our ranks. Despite our three decade-long effort and established domestic manufacturing base, we must also ride the tide towards higher level of automotive design, processes and technology penetration.

The National Automotive Policy 2014 was designed with adaptability in mind. While gradually liberalising the market. It aims to prepare the domestic industry for global competitiveness, through identifying and development of key areas within the industry, such as manufacturing, research and development, design and process validation, after-sales standards and remanufacturing.

On top of this, this gradual liberalisation must be felt by the consumer, realised through the ever growing range of choices that are available, in particular for vehicles certified as energy-efficient vehicles (EEVs). This in turn completes the much needed ecosystem of high value, technology and opportunity for businesses and human talent alike.

As the National Automotive Policy (NAP) 2014 materialises over the years, consumer participation and awareness on the quality, safety, security and environmental impacts of EEVs must be ensured as consumption of EEVs by the regional market increases.

For the second year running, the Malaysia Autoshow, formerly known as the Asean Autoshow, has managed to capture the attention of the public through it successful organisation on November 10-13. It has continuously brought in more than 100,000 visitors, showcasing more than 60 models from numerous carmakers operating within Malaysia.

The key feature of this year's event was the launch of the BAIL EV200, the first electric vehicle to be assembled in Malaysia. This is a significant milestone in the EEV policy. as well as the start of the local industry’s venture into alternative powertrain vehicles.

The show has also opened the public eyes to the benefits of EEVs as well as enhancing public awareness on new employment and business opportunities through information booths by Malaysia Automotive Institute, original equipment manufacturers, vendors and other transport-related agencies.

It has been an immersive experience for all, and I'd like to take this opportunity to thank everyone for their participation. I hope that the autoshow has served its purpose as a strong close to a challenging year for the industry and nation.

"Find out what the customer wants, then make it better."

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